Once Upon A Time Season 1 Ratings

This page contains all the statistics for Season 1 of Once Upon A Time. Immediately below is the full Ratings table. This table shows the episode names, dates, the LIVE + Same Day (L+SD) ratings and audience numbers, and the LIVE + 7 Day (L+7) ratings and audience numbers.

Below the ratings table is the Season Breakdown table. This table breaks the episodes in a season into quarters, and displays the average ratings and audience numbers for both L+SD and L+7 data. The small graphs then plot that data so you can see the trends develop during the season and compare them with previous seasons

At the bottom of the page are two graphs. The left graph shows the L+SD and L+7 ratings across the season, while the right graph shows the L+SD and L+7 audience data across the season

All audience data is in millions, for example, 9.85 = 9,850,000 viewers.

# Name Date L+SD Rating L+SD Audience L+7 Rating L+7 Audience
22 A Land Without Magic 13 May 12 3.3 9.66 4.3 11.867
21 An Apple Red as Blood 6 May 12 3.0 8.95 4.1 11.420
20 The Stranger 29 Apr 12 3.0 8.60 3.9 11.299
19 The Return 22 Apr 12 3.0 9.08 4.0 11.591
2 weeks
18 The Stable Boy 1 Apr 12 2.8 8.36 3.8 10.672
17 Hat Trick 25 Mar 12 2.9 8.82 4.0 11.195
16 Heart of Darkness 18 Mar 12 2.9 8.69 4.0 10.959
15 Red-Handed 11 Mar 12 2.9 9.29 4.0 11.918
14 Dreamy 4 Mar 12 3.4 10.67 4.6 13.213
2 weeks
13 What Happened to Frederick 19 Feb 12 3.1 9.84 4.2 12.454
12 Skin Deep 12 Feb 12 3.1 8.65 4.3 11.639
2 weeks
11 Fruit of the Poisonous Tree 29 Jan 12 3.5 10.91 4.7 13.467
10 7:15 a.m. 22 Jan 12 3.2 9.33 4.5 12.319
9 True North 15 Jan 12 3.3 9.83 4.7 12.821
8 Desperate Souls 8 Jan 12 3.7 10.35 5.0 13.209
4 weeks
7 The Heart Is a Lonely Hunter 11 Dec 11 2.9 8.92 4.1 11.643
6 The Shepherd 4 Dec 11 3.2 9.66 4.2 12.084
5 That Still Small Voice 27 Nov 11 3.4 10.69 4.5 13.242
2 weeks
4 The Price of Gold 13 Nov 11 3.8 11.36 4.9 13.902
3 Snow Falls 6 Nov 11 3.8 11.45 4.8 14.069
2 The Thing You Love Most 30 Oct 11 3.9 11.74 5.0 14.096
1 Pilot 23 Oct 11 4.0 12.94 5.2 15.479
Data Type Season Quarter 1 Quarter 2 Quarter 3 Quarter 4
# of Episodes 22 6 5 6 5
L+SD Ratings Average 3.28 3.68 3.32 3.05 3.02
L+SD Audience Average 9.90 11.31 9.87 9.33 8.93
L+7 Ratings Average 4.40 4.77 4.60 4.18 4.02
L+7 Audience Average

12.480

13.812 12.692 11.896 11.370
Graphs
Show = Once Upon A Time